Amp, Discovery 2.0

Amazon launched Amp, its live audio-streaming platform, with the goal of revolutionizing radio by offering a diverse range of shows. Amp allows users to access a vast music library (integrated via Amazon Music) to create DJ sets hassle-free, without concerns about buying songs or copyright issues. Users can effortlessly craft playlists, go live, engage with listeners, and even invite callers. Despite its promising start, Amp faced challenges a year later when its beta Home experience introduced a single-mode layout. This layout limited content visibility, with only 16% of users actively browsing content. This suggests that many users were not fully exploring Amp's offerings. The app's discovery features were still in development. Upon opening the app, users first see shows that are currently live on air, followed by scheduled future shows. However, there is no option to filter content by genre or topic. Although searching is possible, hosts must schedule shows for them to appear in the results. Overall, our platform lacks a cohesive and intuitive discovery mechanism, leading to a fragmented user experience. Early user research and testing revealed that users find it difficult to efficiently explore diverse content and navigate the app, which hindered engagement and satisfaction.